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Affiliate networks normally provide merchants with the infrastructure to run their affiliate program s(taking care of tracking, reporting, hosting creatives and feed(s), taking care of 1099s, and paying affiliates). Affiliate management, however, is something that is, generally, not provided by (th Read More

SEO is constantly changing, so it's important that your website can change its strategies to adapt and remain successful. In the past Google wanted to see keyword rich anchor text as a sort of relevancy-marker, but this was too easy for spammers. Now, this is the exact opposite of what Google wants Read More

The cost of recruiting a new affiliate will vary depending on 3 factors: (i) the niche in which the merchant is operating (its popularity, saturation, etc), (ii) the attractiveness of the affiliate program (its competitiveness and prospect), and (iii) the type of the affiliate (e.g. many coupon aff Read More

Just within the first 40 days of Summer 2013, sad news (regarding new states passing affiliate nexus tax laws) have come from as many as three states: Maine, Minnesota and Missouri. The total number of marketers impacted by the affiliate nexus tax across the country now exceeds 90,000! Read More

For years I've been saying that incentive affiliates do not work well for pay-per-lead affiliate programs. Yesterday was the first time (in 13+ years) that I've seen an incentive affiliate explicitly state it himself (on his affiliate program application). Read More

Per Custora's newest research on e-commerce customer acquisition and customer lifetime value, shoppers who come through affiliates are 8% more valuable than average, being more likely to shop with the retailer more than an average customer. Read More

Don't let any momentary failure get in the way of your longer-term success. Press on... Don't lose passion (or optimism)... Overcome, persevere, and succeed! Read More

Opportunities abound in three areas: mobile, social media, and location-based marketing. The key to making the most of these is to be relevant to the end-consumer. Only then and by adding value (in the process) you will be able to make these channels sell. Read More

Mobile "showrooming" is on the rise. But the better marketing strategy is not to battle it (you won't win this one anyway). Embrace it! Like Best Buy which announced that it would match the prices of 19 major online competitors, including Apple, Amazon, and Buy.com. Read More

Google is closing its affiliate network. As a result, thousands of advertisers are facing the task migrating their affiliate programs to new platforms. My cheat sheet is as follows: (1) do your due diligence, (2) choose platform, (3) negotiate and sign contract, (4) set up the new program, and (5) Read More