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I ran a basic level split test, serving two identical ads to my blog's readers: one (version A) in a popup, another (version B) as a call to action inside of a blog post dedicated to the subject. The latter outperformed the former one threefold! Read More

Here's a good "top-line diagram that can explain to anyone new or interested in the channel in layman's terms how the fundamentals of performance marketing work." Read More

Wondering why affiliates aren't promoting you actively? The problem may be in your website! Make sure that the site is affiliate friendly. The 10 "must-haves" are:

1. Zero leaks;
2. Only "commissionable" products;
3. No AdSense or affiliate links;
4. Trackable phone;
5. Working well across a Read More

Affiliate Management Days Early Bird rates expire at midnight (Pacific Time) tonight.

Combine Early Bird with SmallBizTrends.com's special SBTAM250 code, and receive an additional $250.00 discount, saving a total of $750.00+ on your pass. Read More

You've asked, we've listened.

...and the early-bird registration cut-off for Affiliate Management Days San Francisco conference has been extended by one week — to March 1.

Combine it with SmallBizTrends.com's special SBTAM250 and receive an additional $250.00 discount, saving a total of $750+ Read More

Have you ever wondered how a super affiliate thinks? Mike Allen is one; and in this interview is a must-read if you want to take a peek in side the mind of a successful affiliate. Read More

Yesterday, on February 14, 2013, Marketplace Fairness Act -- which may prescribe for all online retailers (regardless of the state) to collect an online sales tax -- has been introduced to Congress. However, it sounds on the surface, this law may, actually, save close to 80,000 small businesses. Read More

"Affiliate managers are still under-emphasizing conversion optimization. A recent study of online retailers revealed that, for every $92 spent driving traffic, still only $1 spent on conversion. With under-investment like this, there’s no wonder why affiliate websites and landing pages are still un Read More

How do the two compare?

While there are some similarities, there are also quite a number of differences, and I was pleased to come across an infographic which reflected these. Read More

When the lights went out in the middle of Super Bowl 2013 I Tweeted: "There will be a lot of talk about this Super Bowl power outage tomorrow, including parallels b/w sports and business." And some really interesting articles/reflections were published... Read More