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If you're in the tech business, now is the time to add content marketing to your strategy. Consumers are crying out for help in keeping up with changing technology, and with a solid content plan, you can save the day. Read More

While your long-form content is critical to your success, don’t over look the microcontent (tweets, for example) that grabs your readers’ attention and compels them to follow your links back to the in-depth articles revealing your expertise and how you serve. Read More

Vine gained a huge amount of press when the company was snapped up by Twitter in October 2012, and the app caught on like wildfire. In fact, recent analytics from Topsy show that Vine has surpassed Instagram in the number of links posted daily on Twitter. Find out how Vine offers an engaging, effec Read More

YouTube reaches more U.S. adults between the ages of 18 and 34 than any cable network. With one billion unique users per month, YouTube helps brands engage with people who aren't just willing to watch videos; they're actively seeking them out. Read More

I don't know about you, but I'm still trying to figure out Vine and how to use it as a marketing tool. Great post from Sparksheet on how some top brands are using the app to inform, educate and entertain. Read More

Love this post from Seth Godin, a powerful reminder that everyone -- even the best of the best of the best -- has to start somewhere. And that "somewhere" usually involves doing it badly. And that's perfectly fine. Read More

Guest-posting for EContent Magazine, Joe Pulizzi of the Content Marketing Institute shares 13 reasons why your content marketing strategy may be fizzling. Read More

After years of preaching the gospel of "tell your story," I finally get around to telling mine. In Episode 22 of the Content Marketing Podcast, I tell the story of how I came to do what I do and how Resonance Content Marketing came to exist. Read More

2013 Social Media Marketing Industry Report: learn from more than 3,000 marketers on how to focus your social media activities and what the rewards are. Read More

Is there such a thing as the perfect Facebook post? Our friends at Salesforce.com think so ... and they can show you the practices that go into creating one.
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