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When marketers create personas, far too many leave out one vital step that can take them to a whole new level. Try this one simple step to turn your personas into powerful content marketing assets. Read More
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As we develop personas to inform and inspire our content marketing, we find there are five categories, or “pillars,” that encompass the data we need. Read More
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Who Is Your “Audience of One?"

Who Is Your “Audience of One?\" - http://www.resonancecontent.com Avatar Posted by resonancesocial under Online Marketing
From http://www.resonancecontent.com 2586 days ago
Made Hot by: justretweet on March 22, 2017 4:57 pm
Forget about creating content that speaks to thousands — focus on how you can serve an audience of one. Read More
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Over nearly two decades as a gamer's wife, I've learned a few things, including some nuggets of wisdom for the content marketer's journey. Read More
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How you can rise above all the noise and create content that resonates with the people in your target audience. Read More
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One of our most popular guests, Frank Danna, returns to share his insights on Snapchat vs. Instagram Stories and the state of social media in 2017. Read More
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Tax season is upon us, and there’s much we can learn from savvy accountants using this opportunity to amp up their content marketing Read More
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Today we look at the top 10 reasons why people "break up" with content marketing — and how we can avoid those missteps. Read More
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Why Snapchat and Instagram Stories are duking it out for domination of the ephemeral content space … and why we should care. Read More
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As organic reach craters on social media, our on-again-off-again love affair with email content is back on again. Let's take a few minutes to get caught up. Read More
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