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Content marketing is one of the most successful marketing techniques used by businesses today. The key goal of content marketing is creating content that is valuable, relevant, and consistent. Content marketers’ main aim is to attract an audience composed of those who can influence customer action. Read More

Social media marketing experts are expected to talk the talk and also walk the walk. But, how would you know which ones would respond if you reach out to them? We took the initiative to examine one of the most interesting parameters on social media who they actually talk with? Read More

These days, you would be incredibly hard pressed to find any person whose life has not been touched at all by the effects of social media. Facebook, Twitter, Instagram and many others all have worked their way into the collective psyche of our culture. Read More

In the heart of many major metropolitan areas, you often come across street preachers – people who stand on the corner preaching religious message to passers-by. Sometimes they use a boom box to amplify their message. While many people may hear what they’re saying, who is actually listening? Read More

Now you see it, now you don’t. Google’s Authorship experiment, which launched in 2013 and caused quite an uproar in SEO and content marketing communities, has been laid to rest. Read More

As we have been through the most important aspects that are likely to work for a successful B2B marketing campaign, it is time that you pull up your socks and get on with the preparation for a power packed marketing 2015. Read More

What was once a way for the technorati to share their day-to-day activities with the rest of the world, 140 characters at a time, Twitter has emerged to take on a much more powerful role than many of us expected. Read More

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. Read More

Learning how to converse on social media, knowing your audience, listening to their concerns, providing high-quality content and measuring your results, you can create successful campaigns to push your nonprofit to the next level. Read More

The process for creating a truly successful landing page is simple. Test it by changing different elements. Keep the elements that work. Then, and this is my favorite part of the process, you start the whole thing again, to make your landing page even better. Read More