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Think it's not that important to clarify the message?

It can mean the difference between understanding and being understood.

And...it can mean the difference between LIFE and DEATH Read More

How do you network? What is the power of a greeting? Can the strength of a good hanshake be underestimated?

A clip from a classic Hollywood comedy flick might cast some serious light on the subject.. Read More

Love does not dominate; it cultivates. -- Johann Wolfgang Von Goethe

But can you really make customers LOVE you?

Let's see.. Read More

Pizza Hut employs 3,000 disabled workers and reports turnover is less than 1/5th of other groups!

Marriott Corp. offers an internship for disabled high school students.

Half of the employees at Carolina Fine Snacks are disabled!

Disabled workers are GREAT employees Read More

"Our surveys show..." "Experts recommend..." "My clients report..."

Marketing and advertising claims are a dime a dozen. But who knows what they actually mean Read More

A great story I found on FoxSmallBusinessCenter.com

Verizon Wireless and the Verizon Foundation, in conjunction with the New York State Office for the Prevention of Domestic Violence (OPDV), today announced the launch of the Verizon Domestic Violence Entrepreneurship Grant Program, which will provide grants to domestic violence survivors to help them successfully develop small businesses Read More

On the heels of Yoni's post on marketing and advertising blunders, I found this UNBELIEVEABLE item. It's almost too CRAZY to believe!

Let's call it "How to Do Irrepairable P.R. Damage to Your Company With Assinine and Idiotic Marketing Decisions! Read More

Are there reasons why your prospective clients are not responding positively to your written copy messages? Actually there are 10 potential reasons!

In this wonderful article by Susan Gunelius, you can see why your written message may be turning your prospects off Read More