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Visual marketing grows out of one basic human principle – seeing is believing. Information delivered in visual form generally resonates with a target audience at a far higher level than plain text alone.

Here are some tips on how graphics, photos, video and other visuals can help elevate your ma Read More

If you are planning to invest in direct mail here is some expert advice to follow so you can avoid some common mistakes that cost you money... and impact your ROI.

You'll save money and maximize your results if you can manage to avoid these flubs... Read More

What makes your business unique and stand out from the competition? Your Unique Selling Proposition helps to differentiate your company and it should be used in all your marketing efforts.

Before you start your annual market plan process, use this simple worksheet to zero in on your unique selli Read More

Are you trying to create your first infographic and don't know where to start?

Here are my favorite (FREE) tools to help you create and share an infographic with examples from one I recently made myself. Read More

It's polite to share... isn't it??

Follow this best practices guide for posting and engaging on social media sites like Facebook, Twitter, Instagram and more
[includes a handy INFOGRAPHIC to highlight some key ideas for each social media site] Read More

Many businesses simply abandoned developing an email marketing strategy in favor of contacting customers and prospects directly on social media... The problem is that businesses spent a lot of time and energy building up their presence on these social media sites that they do not own or control.
Read More

The first impression you often make on LinkedIn is with the photo you choose to represent yourself. And unfortunately sometimes a person can be judged by their photo. Do you want to leave an impression that you are less than professional?

Here are 13 “personas” and mistakes to avoid when choosin Read More

Facebook was the perfect solution for small businesses on a tight budget. All businesses had to do was build up a valuable fan base and post interesting content to drive traffic to their website or local businesses. Or so they thought.

As the formerly free social media platform turns into a paid Read More

You may still believe “cash is king,” but studies show that today’s consumers are more profitable to your business if you accept credit cards — despite the processing fees you’ll incur as a result.

Here are some of the business benefits of accepting credit cards for your business... Read More

From accepting mobile payments to creating mobile landing pages, there are many ways businesses can get the most out of mobile with a limited budget.

Contributor Kristen Gramigna, CMO with BluePay shares her strategies for using mobile in marketing. Read More