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We’re in the midst of a podcast popularity boom. As of the end of 2016, more than 57 million Americans are currently listening to podcasts on at least a monthly basis—which was up 23 percent over 2015. This represents a massive share of the market, and podcast topics are extraordinarily diverse. It Read More

Few cultural developments of 2016 have incited as much anger, fear, or insight into our current culture as the rise and acknowledgment of fake news. Fake news is exactly what it sounds like—these are sources and articles that make inaccurate or intentionally misleading claims under the guise of pro Read More

Social media marketing is a rich and valuable practice for most companies. Countless opportunities, from visibility and reputation to new partnership and employees, are out there for the taking. But most businesses think of social media as existing in only one dimension: one surrounding the corpora Read More

Beyond simply having a mobile-optimized site or app, which strategies are most likely to improve user experience, while also boosting sales? In this post, we’ll take a look at four of the most effective mobile marketing strategies for driving engagement and conversions. Read More

If you want to outpace the competition and guard yourself against this one-upmanship, you need to be on the forefront of the latest trends. That’s why I’ve compiled this list of 10 up-and-coming trends in online marketing: Read More

Given the vast number of products and services available online, you might assume it would be easy for consumers to find exactly what they’re looking for. But while a vast selection does guarantee there’s “something for everyone”, being faced with too many options can actually make it more difficul Read More

I won’t claim to settle this debate once and for all in this article (because nobody, despite what they might tell you, can accurately predict the future). Instead, I want to explore some critical considerations for the state and future of traditional advertising, including what a “death” might act Read More

As you might imagine, the line between “good” and “bad” isn’t always straightforward. White hat tactics can be technically manipulative, since we’re taking specific actions with the goal of trying to rank higher in organic search, but what does that mean for black hat practices? Are they all deceit Read More

One of the most severe and common miscalculations associated with entrepreneurship is the tendency to underestimate the amount of time it takes to actually lead a business. Read More

Content marketing has seen a nice golden era, ever since Google’s Panda update back in 2011 made it clear that users’ and search engines’ priorities were aligned with businesses who could produce the best, most interesting content. Today, content is still “king” when it comes to maximizing your onl Read More