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I recently had a frustrating experience searching for a particular product online. It was a product I couldn’t find in any local stores, so I took to the Internet to track it down. With the sheer number of e-commerce sites – not to mention products – available online, imagine my surprise when I cou Read More

Social media management isn’t just about posting content to a business’s social media channels. It isn’t (or shouldn’t be) a position you hire for as an afterthought (“We have an Instagram account. Now who are we going to get to run it?”). Social media management has become a complex, multi-faceted Read More

We’ve all had those nights. You have a tight deadline, and need to stay up all night to get it done. You had to stay late for a meeting, and your personal responsibilities take you well past midnight. You didn’t have time to read the new contract, so you’re trying [...] Read More

Whether it ends in success or failure, pushing through the experience of starting a business will change your perspective for the better. Read More

Failure is not the alternative to success. It’s something to be avoided, but it’s also only a temporary setback on a bigger, more significant course. Everybody encounters failure at one point or another. What truly matters is how you react to and learn from that failure.5 Read More

Job candidates have never been in a better position to research potential employers, and employees have never been more empowered to spill it all when it comes to reviewing their current workplace. Sites like Glassdoor, Vault and CareerLeak give interview candidates and employees the unprecedented Read More

Market research was once the purview of only big companies. If you weren’t a Fortune 1000 brand, investing in any form of customer research was outside the scope of what many businesses could afford. Today, advances in market research technology have opened a whole range of services to even the [.. Read More

Many business owners feel like online marketing is rocket science. They pay money they don’t always have to make the challenge of finding customers someone else’s problem (though, to be honest, it is always going to be their problem).

But what about those businesses that can’t afford to hire a m Read More

Branding starts with being active on social media. But Jayson DeMers writes that flooding your social networks with poor content can do more harm than good for your business (and personal brand). Read More

When most marketers and business owners think about the advantages of social media for their business, they think about attracting new customers to the business. Smart business owners and marketers focus on relationship building, either through regular content marketing or by having conversations w Read More