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Last week I did a video while teaching a social media boot camp for Ford as a demo. The video was titled “Don’t Feed the Trolls.” In Peter Thomas’ book “Never Fight With a Pig” he reminds us that pigs want us to get in the mud with them, they love it and they’re much better at rolling around in the Read More

I tweet tips, quotes and insights on social media daily. Following is a collection of my most popular ones over the past couple months. I would love to hear your tips as well. Feel free to post them below or tweet me @ShaneGibson. Read More

Free Guerrilla Social Media Marketing Video Training based upon the book by Jay Conrad Levinson and Shane Gibson. This post is about Guerrilla Social Media Marketing Secrets: Commitment, Consistent and Implement. Read More

Here are some the topics we cover:

_ Top Ten Attributes of a Guerrilla Social Media Marketer
_ Guerrilla Social Media Tool # 101 – http://www.backtweets.com (not taking new applications?)
_ Guerrilla Social Media #102 – http://www.twello.com – indexes twitter accounts
_ The Power of Listening Read More

Guerrilla Social Media Marketing – Part 2: In this segment Shane Gibson talks a little bit more about his own use of Social media, spurred on by web expert Stephen Jagger and business expert Mike Dejardins. Shane also share’s how social media can help and hinder branding as discovered by Build Dire Read More

Small-business owners often can gain an edge on larger competitors with cost-efficient and creative marketing strategies. Call it guerrilla marketing -- achieving conventional goals with unconventional methods.

The free social-media site Twitter has become one of the most popular weapons in the Read More

Today's show is a full audio recording of Chapter 1 - The Guerrilla Social Media Marketer's Path. It includes the 10 Personality Traits of a Guerrilla Social Media Marketer. Here's a brief overview of the 10 traits: 1. Immune to hype: There is a lot of hype around social media. The Guerrilla search Read More

One of the core differences between guerrilla
social media marketers and other marketers is how
they measure success. When asked about return-on-
investment (ROI) from social media marketing, many
will claim it’s impossible to truly measure. Some will
say that it’s all about community and sugg Read More

Today’s Guerrilla Social Media Marketing Radio episode is on hyper-local social media media marketing — guerrilla style.
We discuss:

* nano-markets
* nano-casting
* FourSquare
* Meetup.com
* Twitter Search
* And of course guerrilla tactics for each of these concepts Read More

While visiting The Ford Story in preparation for an upcoming project I came across their Rules for Ford Social Media Engagement. (Found at the bottom of their Read More