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Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI. ROR is about return on relationship and not Read More

Those of you who follow me on Twitter will know I'm a big Hootsuite fan. I interviewed Ryan Holmes CEO of Invoke Media (the company that made Hootsuite) a few months ago about the Twitter app and I've been a loyal user ever since. It is a web based Twitter app, and actually if full used to it's capacity could be considered a Social CRM tool Read More

Many organizations want to create a sales culture but many also fail at doing so. Today’s podcast covers nine lessons around creating sales culture that I have learned while helping non-sales organizations create sales culture:

1. You need buy-in
2. It’s really about creating an opportunity culture
3. You need to reward people, that means everyone
4. “What gets inspected gets re Read More

I have posted this file to our Sociable! FaceBook page but have yet to post it for non-members in my podcast feed for iTunes until today. This is a free audio preview of Chapter 1 of "Sociable! How Social Media is Turning Sales and Marketing Upside-down." Read More

Today's podcast is on developing a prospecting discipline and why you need to plan it out and make it part of your sales and marketing strategy. Bullet points Read More

Bill Gibson Chair of Knowledge Brokers International has put together a condensed goal setting guide called Get a Fast Start for 2010. The document has been embedded in this blog post. Give it a read and let us know what you think. Read More

Today’s podcast is on the connection between serendipity and discipline as well as the connection between training and intuition. I’m also going to talk about why very few people experience high levels of positive serendipity or tap into their intuition because they quit too soon. I’d love your feedback and thoughts on this topic. This applies to social media, sales, traditional marketing and eve Read More

I have been saving my weekly Twitter updates on Social Media and posting them on my blog as a weekly digest. This has become a bit of a social media meme for me. It's also there for those people that don't want to scroll through all my Twitter updates to get to my Social Media Tips. Here's my 20 Social Media Tips Under 140 Characters (Part 3): Read More

This is part part 7 of the 19 Guerrilla Social Media Marketing Secrets inspired by Jay Levinson and adapted by Shane Gibson (me). Here's today's 2 Guerrilla Social Media Marketing Tips: 18. Experiment — You will have little failures before you have one big success. Constantly test and be curious about the psychology behind what motivates an Read More

Today is day 12 of the 28 Days to Better Selling. Following the theme of prospecting and client development tools the next two days are about Twitter for Sales People (and any other business person for that matter.) how you start using is Twitter is key. You're joining a community and introducing yourself effectively can help you build brand an Read More