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“What companies do you think of when I say Excellent Customer Service”? People answered, LL Bean, Disney and Ritz Carlton. All 3 great answers but I wondered aloud why none of them mentioned their own companies?

If you focus just on the interaction of the sale, you will never focus on the experience the customer has around the sale. From the moment they contact your business and all through the process, there are things that you have to focus on or else they could derail that sale and customer retention .
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