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Whitney Ryan and the folks at AimSights took the opportunity on the recent 25th birthday of the World Wide Web to look at the data. And here's what they found about how the two biggest groups you'll want to market to are changing. The baby boomers and the Millennials both moving to mobile...and mov Read More

If you're not a part of the Millennial generation, there's something you ought to know, says Donald Castle, who works in a startup and writes occasionally about social media. If you think social networking is just about being on Facebook and Twitter, you're wrong. Social networking is about a new w Read More

You wouldn't be alone. According to Steven MacDonald you would be among 89 percent of email marketers that do. But if you make this mistake you'll be cutting down the effectiveness of an online marketing tool many feel remains among the most effective. So what is this error and how can email marke Read More

Facebook is introducing CPA advertising. This stands for Cost Per Action (as opposed to CPC and CPM.) So why is this new advertising such a big deal? Stephen Darori explain, "With this new CPA option, advertisers on Facebook can now actually see – and only pay for – ads that perform well and lead Read More

You may heard some of this advice before. Naturally you want to be ranked near the top of Google in a search for your product or service. But how do you do that...especially with so many other sites out there competing for your attention? MaAnna Stephenson has some simple suggestions you may find h Read More

Your sales force is the front line when dealing with your customers. So, simply put, if your sales team is not effective, your company cannot be a success. Yet many businesses seem to make easily correctable mistakes when managing their sales team. Here are five suggestions from the HourlyNerd team Read More

They may not be that important to search engines anymore. But guess what? They're still important to people. And let's face it. You need a human to decide to click on that link in the search results or you can kiss that next sale...or that next client goodbye. Marcus Crutcher of cSocially Media giv Read More

Many small business people start by working from home. Before there's an office, a staff of employees or a parking space with your name on it, there's just the kitchen table...and a great idea, of course. But home is full of distractions and staying focused isn't always easy. Here Stacey Roberts of Read More

Candy Beauchamp of OffAssist, a bookkeeping and virtual assistance service, found out the hard way that her business was fully capable of running without her. Last year, Candy had to undergo an emergency neck fusion leaving her team to run her business on their own. Through the whole ordeal, Candy Read More

The ability to multi-task in any small business may seem valuable at first. But in the end, it only causes lack of focus, delay and mistakes, says virtual assistant Rhonda Holscher . So what can you do in the place of multi-tasking to be sure all necessary tasks get done? The answer may be simpler Read More