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Blogging is a great way to market your business or spread your message. In this two part post, Camila explains the techniques involved in building relationships with blogging. There are things you should do and, of course, things you shouldn't. Here is some food for thought to consider for your ow Read More

No matter what kind of small business you operate or what kind of information you are attempting to share, blogging is a great tool. Blogs are the original social media, of course, so it's not just about writing, it's about relationship building too. Here Camila gives us her thoughts about what it Read More

For those small businesses in the U.S. who already provide healthcare insurance, here's a look at where your money goes. The Healthcare Trends Institute has done a nice, easy-to-visualize job of explaining how the costs of rising healthcare really break down. All data comes from PricewaterhouseCoop Read More

If you have a WordPress blog for your small business, the theme is mighty important. MaAnna Stephenson shares this tutorial that she says should get you up and running. If you have a business blog and want it to look professional, see if this theme might work effectively for you. Tell us what you t Read More

You may not have heard the actual term cause marketing, but you're probably familiar with the concept. You partner with an important cause in your community, say breast cancer awareness or the Red Cross. Pick something you're passionate about and that fits effectively with your brand and cause mark Read More

Geoffrey Gordon of Blaze Web Studio says that while there are many options out there for designing your business website, WordPress remains the best. Reasons include the flexibility, adaptability and ongoing evolution of the WordPress platform. You may or may not agree with Gordon's assumptions, bu Read More

If you have a website for your business, you know the importance of measuring the Web traffic that site receives. But the total number of visitors isn't the only thing to consider, as we learn in this post from blogger Nick Crowne. Nick explains the importance of understanding your website's bounce Read More

As an owner or manager of a small business, you become a leader. As author Kevin Daum explains, there are many qualities that go into a great business leader. But the most important quality may not be the one you think of first. Here are five ways to develop the most critical leadership skill you w Read More

There was a time when you would have needed a focus group to figure out what customers thought about your brand, product or service. No more. Sites like Facebook, Twitter and many others are overflowing with data about what customers think. All you need to do is listen. Enter the era of social medi Read More

Seth Godin still recalls the day his Google T-shirt got a gushing reaction from a passer-bye. That was back in the days when the search engine was new. It was at a time when customers had a crush on Google just as they have a crush on Twitter today. Crushes are helpful because they help you outdist Read More