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It’s always better to take the services of email marketing service providers who’d help you track the open rates of your emails, replies, links clicked, bounce rates, unsubscribes and so much more. This is will help you come with better email copywriting tactics that are in keeping with the frame- Read More

Over a decade ago, companies began to explore a novel concept called blogging. Early adopters and subject matter experts began writing their thoughts and addressing issues to be posted on their company sites.

They surely didn’t know it then, but this was an early indication of a game changing ev Read More

When it comes to work-related emails, most everyone would agree that less is more. The sad reality is that Americans are dealing with more work related email, both in the office and out of the office. This according to new survey data from email marketing service provider Reachmail. Read More

Search engine algorithms are changing constantly, upsetting long held notions of marketers every now and then – and keeping them on tenterhooks. What worked last year may not work now. You need to constantly tweak your strategy to make sure you are visible online and influencing consumer decisions Read More

Nowadays, we have seen a lot of people doing their own vlogs and everyone has their own reason why. The reason why you are here, is simply because you want to know the things to consider, like the best camera to use when vlogging.

Whatever your reason is, you are in the right place to see the be Read More

So how can you utilise the free Google Analytics data that is so readily available, for driving more and more leads to your business through your website?

Read on for an outline of some of the easiest – yet most overlooked – things you can be doing to get more value from your online presence, th Read More

With the content on your website, you demonstrate to search engines that you’re an expert on a topic. Think: you’re the go-to guy or gal for a niche subject matter. External links, on the other hand, serve as endorsements that your website is credible. Read More

Sales and marketing are two departments that must perform optimally for a company to successfully operate and be profitable. The two departments are responsible for a variety of different tasks, but are similar in scope and essence – both facilitate sales. Read More

Making the most of your social media campaign not only involves a well-planned engagement tactics but also having a clear outline of social media etiquette standards that everyone involves in the campaign should fully understand. To know more about the basic social media behaviors that you need to Read More

Video is fast becoming the biggest trend taking social media and marketing campaigns by storm. The continuous improvement of mobile technology is making it easier than ever for users to consume and share videos and this trend won’t be disappearing anytime soon. Read More