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This #TYBCommunity round-up is mostly about content: content marketing, blogging tools, blog KPIs, content marketing calendar, viral content, content marketing success and more. Read More

Whatever avenue you pursue financial freedom, there are two things that are universally true: your business is going to need a website and you are going to need to do some SEO. Read More

I find that breaking down your marketing activities helps small business owners actually expand what they do, rather than throw a list of “you should be doing this!” at them. So, here’s a suggested calendar of things to add (or improve upon) to your marketing mix in 2016. Read More

For businesses that have leaner marketing budgets, SEO is a cost-effective and worthwhile solution that will address your need for exposure. Including SEO in your overall online marketing campaign will enable you to draw more quality traffic to your site. Read More

You never know where your next customer will come from. You might strike up a conversation in the grocery store, exchange cards, and end up getting a call from someone who wants to write you a check. It might happen at a conference. A party. That’s why I am always open to marketing opportunities. Read More

Business cards are one form of paper marketing that will never go out of style. Though the publishing company is suffering to find new subscribers for newspapers and magazines, business cards will always be an important part of business transactions, and here’s why. Read More

The below infographic is chock full of motivating career advice, industry statistics, and supplemental reading all marketers should check off their reading lists. Read More

We’ve all heard it; content is king. As a marketer, I can’t agree more. But of course it’s not that simple. It’s about the right content at the right time delivered on the right platform. That’s where marketing becomes an art. Read More

If you’re like me, you’re focused right now on getting client gifts out the door in time for the holidays. But what about you? As an entrepreneur, you work hard and deserve a gift or two during this festive season. Don’t worry: most of the gifts I’m going to suggest you give yourself “come without Read More

Your human resource department is filled with news stories and potential headlines. Here are a few ways you can use your employees to get more publicity for your business. Read More