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Now, modern businesses are capitalizing on the enchantment of this common childhood tradition by jumping feet first into the storytelling movement in marketing. Read More

After reading “7 Mistakes to Avoid When Naming Your Business” by our President, Susan Payton, I wanted to write about naming a company from a marketing perspective. Read More

So you’re looking for the easiest business to start. While you’ll find lists and lists of ideas for starting a business, the answer is simple:

The easiest business to start is the one you’re most excited and passionate about.
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Videos are, by their very nature, SEO unfriendly. Search algorithms look for text and without it, they can completely miss a winning piece of content. Here are some tips to boost your videos in search rankings. Read More

Nearly all brands whether big or small are active on Twitter, Facebook and other social media channels. However, most brands do not have a dedicated customer service handle on their various social media channels. Having a dedicated handle that is strictly for customer service has shown to improve r Read More

Let’s face it, email is a necessary evil. But over the years, I’ve come up with a system to help me track all the requests and information bombarding my Gmail inbox. Google has some less-than-obvious hacks that can help you manage your email better. Below are four of my most used Gmail hacks that y Read More

I spend a lot of time blogging about marketing a from-scratch small business, but less blogging about marketing a franchise. Which is funny, because I used to own one. So let’s look at some marketing tips, as well as lessons I’ve learned from the failure of my ice cream shop. Read More

Though social media marketing is one of the most powerful online marketing tools that we have today, a great number of budding entrepreneurs find themselves understandably bewildered by the huge number of options available before them. If you are looking for tips on how to utilize this social giant Read More

issolving a business is more than just the decision to shut it down and letting your vendors and clients know. Here are the steps you must take to close your business the right way and remain compliant with your state. Read More

With 2015 half gone, you can continue your annual plan to improving your marketing by looking for ways to experiment. New technologies, services and strategies are popping up every day and now is the perfect time to do a little research and dip your toe into new pools. Read More