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How much attention do you put on the presentation of your product (including its packaging)? Maybe you should invest more in it. Read More

Transactional emails provide you with a way to target your subscribers with offers they'll actually use. Read More

If social media is failing you, you're probably guilty of one of these mistakes. Fortunately, they're all easy to correct. Read More

Don't know how to write a dazzling headline? That's okay. Here, Kimberly Crossland gives you seven templates to steal from. Read More

In celebration of her birthday, Nellie has a gift for you: advice on running a business. See what she's learned in 43 years. Read More

Mobile video is a fabulous tool to help you make customers happier and keep coming back. Here's what you need to know. Read More

Simply writing content for your blog isn't always enough to drive traffic there. Here's why you're writing to an empty theater. Read More

Knowing what's being said about your brand online is half the equation. What you do about it is the rest. Read More

Having an intern in the office can provide an extra set of hands without breaking the bank. Here's what you should consider before hiring one. Read More

Whew! Social networks are huge and only getting bigger. Twitter has proven that it is a great way to reach an audience, but how can you use Twitter to build credibility over time if you have more to contribute than jokes, memes or mean tweets directed at celebrities? One of the first rules of usefu Read More