BizSugar.com › User › smpayton › Published

t is impossible to forget that for an overwhelming majority, social networks represent leisure time: moments spent with friends, sharing of moods or exposing those holiday photographs (from envy to best friend). While more and more people are looking at social networks in a professional way, Read More

Happy New Year!

Today is the first day of a blank slate. What will you make of it with your business? Read More

This time of year, I’m typically writing articles about the importance and value of sending clients gifts. While I completely advocate doing so (and am pretty proud that I ordered my client gifts in November!), this post is about something more intangible. Read More

Virtually everyone is on social media now, and brands are leveraging this fact through excessive advertising on the platform.

In the middle of it all, the question of trust is getting lost somewhere in the haystack. Think about it: everyone is advertising, everyone is looking to build an online Read More

Creating content is challenging, but creating content that can engage your readers is even more so. In a study conducted by Moz and Buzzsumo, up to 75% of the million online articles they analyzed were not engaging content, which is alarming when you remember that lack of engagement means you fail Read More

Public Relations (PR) is a complex field where one wrong move can get you into hot water. From knowing exactly what public relations is, to being aware of how it is different from advertising, there are several nuances to PR that every newbie ought to know of. There will be no shortage of opportuni Read More

This infographic below takes a focused look at social media and its relevance to brick and mortar retail. It explains exactly the potential that social media can bring to a business; it details the importance of the likes of Google My Business as a platform for your store; it pinpoints the major el Read More

Just a few years ago, social media used to be a mere fad to marketers. There was no real way of tracking results for any effort. Justifying the effectivity of campaigns and associating them with conversions was virtually unheard of. But today, it’s different. More and more businesses and organizati Read More

Follow these ten tips to make it possible for your targeted audience to find your videos on search engines. Read More

There’s something about the feeling of missing out that generates a strong emotional reaction. FOMO is a powerful motivator: once you’ve missed out on an experience, there’s no way to get it back. Social media spawned #FOMO, but it’s always been with us — our newsfeeds just make it easier to experi Read More