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Digital marketing is a lengthy and time consuming process, one which requires an investment and continuous improvement. Unlike traditional marketing, the crux of digital marketing processes such as SEO and PPC are still unknown to many small business owners. Bigger companies often have the resource Read More

Emails are still an incredibly powerful way to engage and convert prospects for your business. Ever evolving, there are new and exciting design trends that are emerging that are not only innovative but are revolutionising the world of email as we know it.

In order to appreciate the new design tr Read More

Some companies prefer traditional marketing methods because they have been successful in the past. That’s why we still see print ads, billboards or flyers distributed all over the world, and TV and radio commercials are still going strong. On the other hand, new advertising methods are taking the w Read More

Urban Clap recently increased their app installs rate and lowered the cost involved by nearly 33% with Instagram ads. Many other companies are trying to strike the right balance in CPI and CTR without a huge budget. To understand what is required for lower CPI and CTR, evaluating the Instagram-driv Read More

Facebook has been the top-most rated social media in product marketing today. Product branding and advertisements are done through posting contents that showcase and flaunt the products information. There are many strategies and tricks available to all Facebook marketers everywhere, but there are Read More

There is no doubt any longer, or there really should not be, that ranking in Google search results is going to do your local business the world of good. Other search engines are available — Bing really is coming along brilliantly as a serious contender to Google domination of the search landscape. Read More

Contrary to popular belief, sending out gifts to customers is more challenging than meets the eye. How do you know what the people want and need when you haven’t had the chance to meet them all in person? How do you make the difference between a gift that’s suitable, and a gift that’s not? Read More

A mix of short and long-form blog posts have been the staple in content marketing for most of the 2010s, yet it’s been rapidly dethroned by motion video. Why? Well, not only does video keep viewers engaged longer, but it’s also easy to produce, measure, and leverage in campaigns. Read More

With over 700 million users, a new Live feature (from parent company, Facebook), Stories (similar to Snapchat) and a new ad algorithm, Instagram has shown that it’s here to stay– and play hard, combining the best of the best features from ideas around the web.

But what do you do when your brand’ Read More

There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS text messaging remains king. Read More