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Small ecommerce businesses have a lot to live up to. Large retailers like Amazon have completely changed the customer experience when it comes to shopping online. Here are some of the most important things to think about as you shape your shipping processes and policies. Read More

Avoid addressing harassment and your business may suffer irreparable damage. Recent statistics speak volumes: The number of lawsuits (up 50% in 2018 per the EEOC) and complaints (up 13%) indicate victims are taking action, which could be financially devastating to your business. Read More

5P Consulting’s mission is to optimize organizations and drive them to improve business productivity through process and technology. After investing in the right customer relationship management (CRM) system for their small business, 5P Consulting experienced incredible business growth — 998% ROI t Read More

As a marketer who works with small businesses, I naturally thought about what inspiration small businesses could take away from Megan Rapinoe, Alex Morgan, Rose Lavelle, and their teammates. Here are just a few things small businesses can learn from the #USWNT. Read More

Ask any startup entrepreneur what is the most important thing they should spend their time on in business and you’ll get a lot of different answers. This is the one skill that I believe is most important of all. Read More

A POS system is a tool that a lot of small businesses already need to use. Aside from the practical value these products provide, they can also be important sources for information that can help you deliver value to customers and reach your business goals. Read More

When marketing your business, your goal is to reach and engage with the most people possible. While email, websites and blogs supply customers with information, there is another medium that has proven to be incredibly effective at engaging prospects: text messaging. Read More

Small and medium businesses (SMBs) have a reputation for being capable and dedicated, two sentiments my team and I have definitely found to be true. But we had some questions about a few of the other descriptors we’ve heard — and thanks to data from the latest Small and Medium Business Trends Repor Read More

So you want to grow your company. Business is good -- but not good enough. You have bigger dreams. Here are 2 secrets for business growth. Read More

Which metrics are ideal for your business? There’s no one-size-fits-all answer, you need to decide for yourself. And the best place to start is with a simple two-prong test. For every metric, you consider, ask yourself, “Is this metric meaningful? Is this metric actionable?” Let’s look at how to an Read More