BizSugar.com › User › stillwagon428 › Published

Too many people look at customer service as a cost center, when it really should be a profit center. I recently read B-A-M!: Delivering Customer Service in a Self-Service World and it’s an important refresher and reminder of the importance of great customer service. Customer support is something I’ve obsessed over for many years. Here are 9 important reminders + revelations from B-A-M. Read More

One of my favorite exercises is brainstorming startup ideas with other entrepreneurs. You can gain a lot of value from a fresh perspective. When “pitched an idea” for brainstorming or feedback I tend to go through the same 7 key points and questions each time. Read More

Performance reviews are a key part of developing a great team. Done right, performance reviews can inspire your people to achieve greater heights, get them focused on business goals, and bring out the creativity in them. Read More

Social media marketing does not have to be rocket science. Many people make it more complicated than it is and tend to shy away from it. They know that they should engage, but still fundamentally do not understand the intricacies and as such, they are missing out on a whole new way of communicating with their clients and would-be prospects. Read More

It looks like funding has started to loosen up a bit and we may be heading to an uptick for small business owners. But you and you alone, are responsible for ensuring there is enough cash to support your business. So as the year draws to a close, it’s important to take a look back at your business finances and assess what went well and what didn’t work so well to create the foundation for a bette Read More

Whether we like it or not, business these days revolves around the use of credit or debit accounts and if you're involved in e-commerce you have to address this situation. Read More

Chris Drake, founder and CEO of webhost, FireHost offers these very simple tips, based on two aspects: physical security and virtual security. Read More

I wasn't sure what to talk about at Startup School, so I decided to ask the founders of the startups we'd funded. So I sent all the founders an email asking what surprised them about starting a startup. I got over 100 other responses listing the surprises they encountered. There were very clear patterns in the responses; it was remarkable how of Read More

If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer— segmenting the list into micro-segments (or “splits”), and tailoring specialized offers to make the offer more relevant. Read More

The most positive thing to be said of recessions is that they eventually end. As bad as the Great Depression and other downturns were — and for as long as they lasted— the country ultimately emerged stronger, and grew more prosperous after each one. This has led some to wonder if a recovery from today's recession is on its way. We are not out of t Read More