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How effective are companies in converting customer insights into action and triggering initiatives to improve customer experience, products, processes, we surveyed a global community of CX professionals and customer-centric organizations to find out. Read More

As alluring as your company’s marketing efforts may be, you need favorable customer reviews to establish your brand’s reputation and generate more revenue in an already competitive digital marketplace. Less-favorable reviews are not the end of the world and can give a fair and transparent represent Read More

How to Avoid Decision-Making Pitfalls by Taking Action
Addressing customer needs is to truly understand the customer through data. Sounds simple right? Sadly, companies are accumulating and scrutinizing so much data that it can often become overwhelming – a paralysis of sorts. Read More

Why Your Company’s Internal Communication Should Be More Than Just Words: Spreading customer-centricity and communicating about customer experience inside your organization should be a priority rather than an afterthought. Learn how to identify the signs of communication breakdown before it’s too l Read More

A three-part interview series from Userlane with top experts in product management covering how to approach the more challenging aspects of the profession and what it takes to put the customer first. Read More

Enabling people to interact with technology is just as (or maybe even more) important as coming up with new digital solutions. If a user can’t interact with a product or service – and no matter how valuable the possible outcome of its usage might be – such a product or service is rendered useless. Read More

A two-part interview series from Userlane with top experts in product management covering how to approach the more challenging aspects of the profession and what it takes to put the customer first. Read More

An overview of the necessary parties needed for the development of a successful success plan that supports the company vision. Read More

A two-part interview series from Userlane with top experts in product management covering how to approach the more challenging aspects of the profession and what it takes to put the customer first. Read More

In one of my previous posts, I wrote about the superpowers of product marketing managers by drawing some inspiration from the popular Netflix series Stranger Things. This time around, I’m going to use the 2003 romantic comedy, How to Lose a Guy in 10 Days. Read More