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Making use of social media has become an accepted part of any marketing campaign, but with so much information, and misinformation, out there, it can be confusing when it comes to figuring out exactly how to make it a part of your business marketing plan. Making plans based on false assumptions or Read More

The chaotic and confusing world of social media networks can seem overwhelming. However, having a presence on social media is a requirement of doing business today. Making the right moves can take you to new heights, but even simple, unintended mistakes can cause more than their fair share of heada Read More

Nobody ever said it was going to be easy to get a new business off the ground. But if you do it, the rewards are virtually unlimited. One of the trickiest parts of getting a startup past the startup stage is that initial marketing push. It’s dirty work trying to get your name out there and stand ou Read More

Search engine optimization is a never ending process. There is always something that can be improved or fixed. It seems like it’s almost weekly that we hear there is some new change in the way search results are ranked. It’s difficult to keep up with; impossible if you don’t have the right tools at Read More

Are you tired of losing all the organic traffic you worked so hard to gain? Do you show up on the first page of Google’s SERP for a while only to completely disappear a few weeks later? If so, you’re not alone – and your hard work is still salvageable! SEO is ever evolving, and one of the most over Read More

Are you having a hard time driving traffic to your website? Is your business stuck in the 20th century? Do you avoid social media like the plague? If so, I’ve got some bad news for you: you’re doing it all wrong. In today’s world, you simply cannot ignore social media if you hope to create a truly Read More

Social media is an area that everyone says you must exploit in your marketing efforts, but it can look overwhelming with so many different sites out there. Have no fear! It’s not as complicated as it all might look. We’ll show you how to break down your social media marketing strategy into a logica Read More

Which is better? Writing for SEO or writing for real readers? Quick fix SEO methods might temporarily bring you more visitors, but are those visitors turning into customers? Are you actually turning away potential new customers before they even see what your site is all about? When search engine op Read More

Bill Gates – a name known around the world for innovation and products that have changed the world, once said, “It’s fine to celebrate success but it is more important to heed the lessons of failure.” In the small business realm, this is a concept that needs to be embraced fully understood and used Read More

Unfortunately, marketers and others who work in the world of content marketing spout quite a bit of horse-hooey. While a few of these misleading statements sound great and come from influential people in the industry, there is actually no truth behind them. Following some of this misleading advice Read More