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Cliché marketing terms are everywhere. While many copywriters use these with all the best intentions, when copy is published, it only looks like the same ‘ole thing to visitors who have heard it over, and over…and over again. When it comes to marketing terms and words there are just some terms, phr Read More

Now that you’ve designed and built a product, you need to get people interested in using it so you can acquire an on-going source of customers. As a new business owner with a brand new product, your biggest competitor isn’t another similar business but rather consumer indifference. Every member of Read More

Running a business is not easy and time seems to work against you when you’ve got a lot on your plate each day. One of those tasks that must be attended to regularly is maintaining your social channels so that you always have a consistent flow of content to share with your followers. But cranking o Read More

With the overabundance of bad television shows that are continuously being produced, sometimes it can be hard to convince yourself that you need to sit down and watch TV for a few hours. It may be even harder to convince yourself that while watching TV, you’ll learn a few things about running a bus Read More

You can have an very unique and innovative product that solves a major problem people have but if nobody knows about it, your business is doomed. Every business owner knows how important it is to keep tabs on what people are saying about them and their brand on and off line but not every business o Read More

Leaving the 9-5 grind is something most people dream of doing as being your own boss certainly comes with its advantages. If you are thinking of ditching the rat race by stepping out on your own, you should definitely consider starting an online business as these opportunities can be very appealing Read More

As a new startup founder, you’re always being pulled in different directions as you have tons of things to do from taking calls from customers, answering emails and dealing with employees. As you are constantly going from one task to another, it’s super easy to get off track and lose focus. In this Read More

Starting and running a business has a lot to do with research, preparation and the knowledge you have about the industry. Note: there was no mention of experience because unlike in the employment industry, the business world is full of multi-billion businesses that were started by people who had no Read More

While there are many brands that are inherently sexy wherein it’s easy to market the products and services being sold, most businesses don’t have the privilege of having sexy or riveting products to make marketing a cinch. But it doesn’t matter how snooze-worthy your products and services may be — Read More

For many startups, running a crowdfunding campaign makes perfect sense as it’s a great way to raise growth capital that can take an idea and turn it into a viable business. Setting up a crowdfunding campaign on one of the many reputable platforms is very efficient and effective in getting your mess Read More