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Social media grows in importance for companies doing B2B lead generation. Use these 9 tips to generate a customer through social media. Read More

When used rightly, email remains crucial to Inbound marketing. Here are 8 different types of email you can send to your subscribers as part of a successful email campaign. Read More

Profiling the ideal customer is a sales fundamental for any business. When customers' needs or challenges are clearly defined, marketers can then adapt their marketing approach accordingly. Discover how to craft your buyer personas in 3 steps. Read More

Incorporate these 4 techniques will help you gain respect from your colleagues for your suggestions and learn to become a better listener as well. Read More

1. Create strategies with a global context. Even many solopreneurs now operate globally. 2. Know when affordability trumps innovation. In many markets, users don’t care about innovation; they care about basic, affordable functionality... Read More

Copyblogger.com offers these 10 suggestions for writing strong content that gets marketing results online. Read More

Business owners typically get so caught up with the day-to-day running that they forget the need to market their products or services to continue to bring in new customers or clients but just continue to market their store name. This article reveals where you must focus your marketing efforts on. Read More

Initiative is the ability to get things started or done without needing to be told what to do. People that have initiative are those special people that get things done. People with initiative are winners. Read More

The ever-changing Google search algorithm lays down an important message: we must keep on writing great articles that people appreciate and read. If more people read what you have written, you can only be motivated to write better and thus maintain your search rankings. Read More

Luck, or the "big break" as it is also called, results when preparation and perspiration meets opportunity. Here are some things you can do to attract luck. Read More