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You have an idea and with all honesty – you believe it is worth gold!

And thus, you thought of running a crowd funding campaign for raising funds for your idea so that it can take the shape of reality.

And that is how it should be.

Before you start a crowd funding campaign, you need to pla Read More

Brand marketers and their target audiences usually love case studies. There are two reasons for this and both are very important.

One reason why case studies are so compelling is that they are a form of storytelling, and usually are stories with happy triumphant endings.

The second reason is Read More

Definitions of content marketing abound across the Internet. Experts have all tried to explain that it is all about a complete reversal of the “selling process” as a result of severe anti-advertising backlash from customers. Brands now have to “provide valuable information” and gain trust before cu Read More

Templates for buyer personas that we see around now seem to have had their day. Many of them are hangovers of an earlier era of print advertising when buyer personas were designed using totally different criteria Read More

Looking for places to promote your business online?

It is not about SEO always. Conversion is the bigger issue. Take your business to places where your customers are and enjoy the after effects. Read More

Here, we are going to discuss several tips by which you can not only get the numbers up, but get a lot of activity on your twitter profile and hopefully bring back some traffic to your own blogs and websites in the process. Read More

Influencer marketing is a method by which brands hire influencers, who has a strong following – and get them to promote their stuff.

Let’s say, someone has a 100k following on twitter, so he is an influencer and if a company can get a tweet from him, it would be very helpful to reach more p Read More

If you’re not familiar with Snapchat, the premise is simple – and obviously designed by someone young enough to understand how important this is.

With Snapchat, you message or send pictures to friends. Then the picture disappears. Read More

Is it a long time since you spent some time on your Twitter or Facebook profile?

Do you feel that you’re not getting the most out of your efforts?

It’s important to spend some time doing a spring clean on your social profiles every now and again to ensure they have the most impact that they c Read More

Do you ever wonder why some people get the most comments? How their social media posts or blogs can get tons of comments – and yours barely get any? Is it some sort of magic? Well, not quite.

But they have figured out that some types of posts are more commented-on than others. And these comments Read More