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The new year brings change and soul-searching for improvement, especially when it comes to marketing your company. Now’s the time to preview the year ahead and make the necessary adjustments for the best performance of your marketing initiatives.

Your business is constantly evolving so it needs Read More

Want to sell more of your products or services on Instagram? Looking for ideas to help increase your sales?

Instagram’s visual appeal makes it a go-to channel for sellers to reach potential customers. And it’s an ideal platform to tell your brand’s story in a compelling way.

To turn an Instag Read More

Want to get your brand in front of a new audience? Podcasters, Webcasters and Live Streamers are your answer! They are the 2018 influencers.

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Nurture Your Business, Nurture Your Success!
My business is my baby! Like many of us do with our children, it was in serious need of an education.

That Said…Where Do I Begin?
I was not quite sold on the idea of a business coach or a mentor. I believed that hard work would make me successful.
Read More

How it happened and Why it’s important to have a reputation policy.
Our client was getting ugly complaints from all over social media. Not from a troll per se, but from an influencer who only wanted “certain” people to partake in her product giveaway on behalf of our client.

That being said, ou Read More

Last week Flipboard launched a very important update. One that will make you think twice about the app. It’s a self-service program that helps publishers be discovered on the platform.

If you are looking to get more visitors to your website, now is the time to get on Flipboard and submit your RS Read More

Chatbots are artificial intelligence computer programs used via a mobile device or a desktop computer. They simulate an “intelligent” conversation with a human via text or audio and can change the way you interact with the Internet. You can actual Read More

I just came across this article on eMarketer. Instagram ‘Hugely Effective’ for Ben & Jerry’s. It compelled me to share our experiences.

Instagram

Most of our clients are B2C, so this app was an ideal fit. Instagram is visual, appealing and simple. We have been advertising on Instagram for the Read More

Your smartphone and your iPad are now shopping devices. Marketers have already taken notice. They are turning their social media channels and websites into e-commerce stores ready for selling. Facebook, Instagram, Pinterest, and Snapchat are online stores and customer service platforms. Read More

How does this relate to my brand?

Most brands aim for customer loyalty and to earn it you must communicate in “their language.”

When I worked in an advertising agency, many moons ago. I usually crafted an advertising message based on what I thought was the target market. In essence, the agenc Read More