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You might find it hard to believe, but content doesn’t have to be game-changing to perform well and achieve its objectives. In my experience, a lot of marketers are fixated on creating that “perfect” piece of content. Read More

Undoubtedly you’ve heard the expression “content shock,” coined by marketing expert Mark Schaefer.

With immense respect, I have to admit: I don’t believe in it.
The idea that there’s so much content out there, people are tired of content altogether? That no one’s giving new content a chance? Th Read More

Learn how the best brands and CEOs use Twitter to execute successful, and personable, social media strategies. Read More

If you’re one of the millions of people thinking about starting a blog this year, well you’ve come to the right place! Read More

In this episode of Business Systems Explored, Chris breaks down the process of how to create videos that customers will actually watch.
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“Who’s perfect?”

“No one!”

This is a common dialogue I have with my daughters when they make mistakes — as we all do. I’m a big fan of not aiming for perfection but rather trying to be the best version of yourself. Read More

Altimeter Group’s Principal Analyst Brian Solis is dedicated to creating change within brands and bringing customer experience into the spotlight. The first step, Solis told Loyalty360 in a recent discussion, is to define the CX problem and use that to guide solutions. More specifically, he challen Read More

Saving for most of us was something that was encouraged from an early age.

The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes were added up by the man behind t Read More

These days, businesses don’t work like they used to. Instead of finding every employee working nine to five in an office setting, many people are choosing to work from home or from other locations, and work at various hours throughout the day. This can actually be a much more productive way to run Read More

Developing the right pricing strategy for your software as a service (SaaS) business is absolutely crucial, as it’s the one lever businesses leaders can pull that immediately and directly impacts revenue. Read More