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Here's some good news: When someone has commented or messaged on your social media, you've already won. You've reached the goal of social media engagement. That person is engaging – but now you need to see if you can bring them further down the sales funnel (or at least grow the brand). It's time f Read More

YouTube is not only a great repository for all the videos that you've been creating (hopefully), but also a way to win over new buyers in search of answers or information. In other words, like your website, your YouTube channel needs to present a great first impression.

Unfortunately, many brand Read More

When it comes to using keywords in social media, most brands stick with a simple copy-and-paste strategy. Whatever keywords they are using on their websites, they stick a few of those onto social media and call it good.

That's better than no social keywords, but social networks are unique channe Read More

Labor day is an important holiday, and one that usually means a day off from the office, but capturing its momentum can be challenging for B2B marketers. It's a day celebrating labor and effort by giving many individuals the day off from their jobs - and, unfortunately, that means work emails as we Read More

In B2B marketing, the biggest trap that companies fall into is the pursuit of the "One True Way" of developing their content and reaching their audience. Someone on the team - maybe even a leader - heard, read, or listened to something that sounded like a good idea and now wants to base your entire Read More

Google Analytics has long included a metric called "exit rate," which doesn't always get the attention that it deserves. When properly used, the exit rate can be even better at pinpointing website problems than studying your existing CTAs. Here's what it is and how it works. Read More

Google's new mobile benchmark data report, released early this year, has a ton of useful for information for developers looking to improve mobile performance. Considering how important the mobile experience is these days, it's definitely worth a read.

One section that Google went in-depth on was Read More

We have previously discussed how you can tell if you get shadowbanned on Instagram – a process where Instagram sneakily blocks your posts from view without letting you know anything is wrong. Instagram appears to shadowban when it suspects inappropriate activity or grammers who are trying to game t Read More

In the digital age, social media is ground zero for marketing basics like building brand awareness and loyalty, identifying and nurturing leads, increasing web traffic and search rank, and providing real-time, actionable customer insights. For many brands, their Facebook page is their voice to the w Read More

From Costco food samples to vacation sweepstakes, there’s nothing Americans love more than freebies. Facebook is ground zero for capitalizing on our love for freebies to grow a social media fan base and increase brand awareness. One of the easiest contests to run is a simple Facebook sweepstakes co Read More