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Video interviews and testimonials can be powerful tools to add credibility, authority and believability to an event or a website. But do them wrong and they can make you look very, very bad. Here’s how to make sure your videos really speak to people. Read More

Are your event audiences like glaciers – frozen, cold and slow moving? It’s not too late to rethink your next event and turbo-charge it. Here’s the secret. Build a snowman. Read More

There’s nothing more important in an event than building a community. Here’s how to create engagement and long-term involvement with the people you depend on for success. All you need is a cheap t-shirt! Read More

We all depend on people understanding what we are saying and what we are asking them to do. How can you be sure people know what you mean? Here's how you can explain anything so people can actually understand you. Read More

You are judged by the decisions you make. No one is hired to make bad decisions. Wouldn’t you like to be known as a person who makes smart decisions? Here’s how to make smart choices that generate great results. Read More

The way we market events really hasn’t changed in decades – but our target audiences have. They don’t want big, pushy marketing campaigns. They want small, conversation marketing in bite-size chunks. Here’s how to make them hungry to attend your event. Read More

People love videos, graphics and creativity in events and conferences. But too much razzle-dazzle can distract audiences from the key messages. Here’s how to deliver some tasty and satisfying content by modeling it after an old friend – the PB&J. Read More

Marketing emails take a lot of work and aren’t cheap. Are we missing an opportunity by just asking people to “Save The Date” or “Mark Your Calendar?” Let’s transform the lowly “Save the Date” email from a useless placeholder into a powerful event marketing effort. Read More

Prezi is the latest presentation tool that can transform content into an amazing, adventurous trip. In a day filled with traditional PowerPoint presentations, it can make you really stand out. Here’s how to plan a powerful Prezi presentation and use it well. Read More

Your career is a selfie. It’s the result of where you are, what you’re doing, how you are feeling and how people react to you. Here’s how to make every day a series of authentic, personal moment you share with everyone you contact. Read More