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One of the most important factors for an effective marketing campaign is the engagement with the consumers. The greater the duration of contact, the better. There is an entire industry which survives on its ability to hold the consumer’s attention, the Gaming Industry. Read More

Entrepreneurial stress can cost you a fortune. Besides, it’s bad for your personal life as well. Managing your personal life, your professional life, and the life of your startup comes with a hefty price tag. It requires patience, good team, good leadership skills, and a proper work-play schedule. Read More

The 360-degree marketing approach has its roots in the holistic marketing philosophy and is one of the most sought-after approaches among the brands right now. But what exactly is a 360 campaign and how to craft one? Read More

Non-stop negotiations are a fact of entrepreneurial life. You have to negotiate for that perfect business deal, with that perfect employee, with your clients and even with your prospective investor. Here are some tips and tactics you could use for better negotiations in future. Read More

Getting your idea out of the gates and building a business model around it isn't easy. Here's a startup process to help you take your idea to the stock market. Read More

We are surrounded by entrepreneurs. Entrepreneurs are stealing the spotlight in the 21st century and if you’re reading this post you probably are one of them. See where you fit in. Read More

Starting a business is tough and it requires a lot of research before you actually start. We know that not all of you have a lot of financial backing and might be looking... Read More

What is a business model canvas and why is it important for every entrepreneur? Here's how to use business model canvas with some examples. Read More

Registering a company might seem a tricky affair but we are here to address all your concerns and answer all the frequently asked questions you might have about registering a company in this comprehensive guide. Read More

How are you going to explain to anyone what your product does/intends to do and how it is going to add/create value for customers as well as the company? You need a business model for that. It is a term people frequently use but do they truly understand what it means? Read More