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This online business directory, which lists and make local businesses visible to users, differentiates itself with the crowd sourced reviews of those businesses on its platform. Furthermore, the company has expanded its business model by adding reservation services and food delivery/take out servic Read More

A really odd beginning and with an inspiring story, YouTube’s growth from start to end is truly brilliant and something we all can learn from. Read More

There’s something profound about human nature and that’s our sense of ownership and possession. Even though it starts at an incredibly early age, it intensifies and grows as we grow older.
This sense of ownership is used by marketers for effective marketing strategies. Read More

Since it’s inception Tesla’s growth and business strategies have been nothing short of inspirational. Let us take a look into that. Read More

The Business Model of Amway is one that has been subject to several controversies and objections. Its Network Scheme has been a case of constant conjecture. Back in 1975, its functioning was questioned by the Federal Trade Commission too. Read More

4Cs of marketing are dead. The marketer must focus on 4Cs in order to succeed in their marketing ambitions. Read More

Is Twitter profitable? No. Rather, it has seen negative profits every year. Know more by digging deeper into Twitter's business model. Read More

The race to get most of the market share to get most of the profits has lead companies to include Ambush Marketing Strategies in their marketing plans. Read More

This question must have bugged you at some point. Snapchat makes money through advertisements but with a twist. Know more. Read More

Social media marketing is on the checklist of every digital marketer. Here's a list of psychology tips to help you form your strategies better. Read More