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Whatsapp has some big plans to earn money through partnerships in future. Here's everything you need to know about whatsapp's revenue earning strategy. Read More

Amazon isn't just an e-marketplace. You can't even imagine how big is amazon and how integral it has become in this modern world. Read More

Know why many startups deal in buying your used cellphones, laptops, and other devices. Learn how they make money out of it. Read More

Facebook is shamelessly copying Snapchat's features. Though this is making it earn a lot of negative publicity, it will all be good in the future. Snapchat's business model is so impeccable that facebook has no choice but to copy it (as snapchat already refused to be sold to facebook previously). Read More

Payments banks are a new category of banks started in india. The idea behind these banks is that they are accessible and are operated on digital devices and hence are available where the commercial banks aren't. Read More

Scarcity principle in marketing works more like scarcity in the area of social psychology than in the area of economics. People give more importance to products which are rare than the products which are in abundance. Read More

Diamonds are not rare, they are just expensive. This is because of an amazing marketing campaign done by De Beers in the beginning of 20th century. Read More

Advertisement is a great tool of marketig communication. However, many companies use it to gain superiority at the cost of their competitors. This lead to advertising wars. Read More

Ambush literally means a surprise attack by someone lying in wait in a concealed position. Ambush Marketing is a marketing strategy where a company ambushes its competitor’s marketing efforts to gain an upper hand in terms of exposure by stealing the spotlight from him. Read More

We've seen and mocked many Digital Marketing Strategies failures but have never discussed about the reasons behind them. Here are few reasons why digital marketing strategies fail. Read More