BizSugar.com › User › AashishPahwa › Upcoming

Pinterest being the fastest growing website has a well defined business model and a growing revenue model. It earns money through the promoted pins but have many features which include ecommerce, content, social networking aspects. Read More

Building a brand personality is important. But knowing what exactly is a brand personality is more important. Know everything about brand personality, its examples, ideas and strategies to build a good brand personality. Read More

E-Wallets have started to take over the market. People prefer prepaid wallets over cash when conducting transactions. These wallets are not same as paypal or masterpass. They make you load the money prior to conducting transactions. Know more. Read More

Dollar Shave Club had a simple yet great business model. The marketing team did wonders, and so did the operations team. There's a lot to learn from dollar shave club's business model. Read More

When target audience of the business is too diverse to focus on any one segment, marketers tries to appeal to a wide market of potential customers (everyone) by using various (both Above the line and Below the line) promotional strategies. Read More

The process of branding was developed to act as a guard for businesses against failures. Branding enforces easy decision making for consumers. But when this go wrong, the decision making process becomes easier but against the brand. Read More

Facebook is huge, so were the obstacles it had to overcome. It is now the world's biggest social network and still have plans to maintain that spot fore several more years. Read More

Meme-Jacking do exist, and it refers to a practice of capitalizing on the current trend of Internet memes.
Internet memes are on a rise and they are a great tool for marketers to promote their brand, products, and engage more users. Read More

There is a rise of brands moving towards producing, sponsoring, and being a part of movies and other forms of media. This new trend is brand integration.
We all must have witnessed some form of branded entertainment where the script of a TV show or film media, though entertaining, revolves around Read More

Banner ads are most widespread form of advertisements. They are important for conversion and sales. There are certain techniques you can use to make your banner ads more relevant and attractive. Read More