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Here are the top 5 Google Analytics Custom Reports to keep track of our AdWords campaign and measure your ROI, conversions, and much more. Read More

Email marketing is not only a great way to generate leads, it's also a powerful tool to engage customers, build trust and develop a loyal following. Read More

So you have a Facebook page, and you’d like to build your audience. We get it! At Zopim, we were in the exact same position in 2009 when we launched our page. Before we did, though, we had to start with a basic question:

What’s the point of having a Facebook Page? Read More

Live chat helps travel agency Sunny Land Tours capture new leads, increase sales conversions, and of course provide awesome customer support. Read More

Between April and August 2013, we analyzed over 85,000 chats to determine what are some of the key live chat trends that will make the biggest impact for SaaS businesses in 2014. Here's what we found. Read More

Making a sale requires a number of steps, but most importantly you have to think like your customer. Here's seven simply ways to increase online sales. Read More

KooBits has been a friend of Zopim since the early days and we're going to take a closer look at how they've used live chat to win customers. Read More

CRM vendors need to urgently figure out what the market wants. In this report we look at what software buyers really want from their #CRM solution. Read More

Selling only starts when the customer says "no". In this article I'll explore the three essential elements required for any kind of sale. Read More

When people think about customer relationship management software, “easy to use” doesn’t come to mind. So, here's how to correctly implement CRM software. Read More