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Conferences are tricky for a startup. Unless you are an AirBNB or Reddit founder, a hot chick or the organizer, no one is going to look for you there. This is because (hardly) no one knows you. Yeah, that’s sad, I know. Anyway, the point is that it’s your job to get to the people you want to get to Read More

Although nothing can compete with having a compelling product or service that’s a true game-changer, there are certain marketing tactics that can make a distinctive difference for entrepreneurs. Search engine optimization (SEO) is equally important for startups as well as established firms. Read More

Women are inspired by other women's success. In the tech world, most women can feel intimidated by men, since tech world is seen as a men's world. Still, women are great leaders, have a natural know-how of negotiation techniques, and are overall better at socialization. To encourage them to enter t Read More

All marketers face the same problems every day, figuring out ways to captivate their audience with quality content. The concept that content is king is well known to all, but the real problem that businesses face now is that firms have to focus on generating a non-stop stream of quality content. Read More

Engaging with other users is key when developing a social media profile. Looking to engage with influential people in your niche or potential customers for your company? Retweeting them is a brilliant way to develop that initial contact. Read More

When Warner Bros decided not to fund Rob Thomas’s feature film for the now cancelled TV series Veronica Mars, he looked to Kickstarter—and the Kickstarter community responded. Reaching $2 million dollars in less than ten hours, Veronica Mars broke multiple records, gathered the attention of the ind Read More

Ecommerce is an industry on the increase. It's a powerful market, with hundreds of billions of sales made every year in the world. Read More

In true British spirit, here’s how to avoid the awkwardness which inevitably results from any social interaction. Read More

Networking isn't always easy, but we've got your go-to guide for two of the toughest parts. Here's how to start the conversation with ease, and how to politely part ways when you're ready to move on. Read More

Another day at the office, another day full of tasks, which you need to juggle with. Well, not anymore. Zapier is here to the rescue! Read More