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I used to think that list building was about building a mammoth list. However, I’ve since learned that building a list with the right people on it is far more profitable than building a huge list. Let me repeat myself. It’s not about building a giant list. A targeted and responsive list can be far Read More

It’s no secret that every business should diversify their income source. After all, none of us want to be left high and dry when there’s a change made that you have no control over. Relying on one income stream for your business could put you at financial risk. Read More

The most effective LinkedIn accounts are current and kept active. It’s not something to just set and forget. Invest time each month to keep it updated by adding keywords, information about the projects your currently working on or what your current products and offers are. Read More

This week's small business marketing must reads, collated by Amelia Champion, online marketing expert. Read More

Trust and online sales go hand in hand. Building both trust and credibility on websites is essential when it comes to making online sales. Prospects will not buy unless they can trust you. Read More

We all want to grow our business, and increase the size of our clientbase – but sometimes it’s hard knowing where to start. Sometimes, it’s a matter of just jumping in and doing a few things that don’t take long to achieve. For example, I typed up this blog post and added the images to it in about Read More

Getting to know your target market is essential to the success of any business. It’s clients that make a business, and for this reason, small business owners need to go out of their way to discover all that they can about those who are patrons.

“Every company’s greatest assets are its customers Read More

According to Hubspot research, the blog areas of business websites can bring in as much as 55% of all website traffic. To be honest, in my opinion, this piece of research even sounds as though it’s underestimating the power of blogging. In my experience, on many business websites, it’s possible tha Read More

There are many reasons why every business owner needs to know how to write an elevator speech. Primarily they can help you to overcome the challenge of clearly communicating what your business does in a short space of time. People are busy, and an elevator speech can help you.
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Getting to know your target market is essential to the success of any business. It’s clients that make a business, and for this reason, small business owners need to go out of their way to discover all that they can about those who are patrons. Read More