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Pricing is both art and science. Small business owners need to understand these factors that influence the pricing to maximize their profit. Read More
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Domino's advertising in which they refuse customers to make changes to artisan pizza may work brilliantly. This post explains why you have to say NO to customers once in a while. Read More
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Set of rules all small business owners must be aware of and follow to improve sales and profit with premium pricing. Read More
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Small business owners can improve customer satisfaction and increase sales while at the same charging more. This post provides tips on how to achieve this seemingly counter-intuitive results. Read More
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Targeting customers based on their needs as opposed to demographics can improve sales significantly. Here are the tools you can use to uncover customer needs . Read More
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Business owners can increase their sales as well as profit significantly by segmenting customers based on their needs and aligning their business to meet those needs. This post shows how you can uncover customer needs and target them. Read More
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Businesses cannot serve all customers equally. You have to find the right customer segments that appreciates the value you provide. This post shows how you can find them. Read More
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A company called Square has introduced credit card processing and POS system that will help small business owners reduce cost and compete with larger rivals in equal playing field. Read More
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The negative publicity about your business on social media can hurt your business. In this post we show 7-step action plan that is guaranteed to neutralize it and even help create positive results. Read More
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Small business owners do not need to spend a fortune to retain and motivate employees. By providing these creative perks that do not cost much they can get the best employees to work for them without having to spend a lot. Read More
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