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We believe that the small business owners need to spend equal, if not more, effort and money in keeping the existing customers as attracting new ones. It costs significantly more to acquire new customers. This post shows the steps you can take to get more life-time customers for your business. Read More

A business cannot sustain competitive advantage for long time based on product and price alone. Competition eventually will find a way to beat you on that game. Competitive advantage built on customer service, however, cannot easily be copied. The 7-step process described here can help you improve Read More

One of the most important aspect of getting prepared for the sale is compiling all the documents related to the business finances and operations. This post summarizes list of documents that you need put together for when the buyer requests them or has questions. Read More

The biggest obstacle to the sale of small business stems from buyer’s FUD (Fear, Doubt and Uncertainty). In this post we show how you can overcome two of the buyers' biggest fears to make the sale to complete fast and without hiccups. Read More

Prior to listing the business for sale there are many items small business owners need to start working on. The goal is to spruce up the image, both physical and virtual, of the business so that the buyer will find it attractive and worth paying for. This post provides a list of items that need to Read More

Selling a business is a lot like selling your house – only lot more difficult and time consuming. There are steps you can take to make the process of selling the business easier for you. This post outlines the steps you can take 1 year before getting ready to sell the business. Read More

Internet and social media marketing provides perfect opportunity to get the marketing exposure without spending lot of money. This post explains how small businesses can use emerging social media tools such as Foursquare, Gowalla and Yelp for effective, low-cost marketing. Read More

Internet and social media marketing provides perfect opportunity to get the marketing exposure without spending lot of money. This post explains which social media tools you can use for small business marketing. Read More

Publicity delivers same benefits as marketing at a lower cost. In addition, it builds a long lasting positive impression about your business in the minds of customers thereby increasing your sales and brand value. In this post we show various approaches to get publicity at low cost for your small b Read More

In this post we provide tips that small business owners can use to prepare themselves to be able to withstand the impact of external market forces better than their peers. Read More