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Publicity delivers same benefits as marketing at a lower cost. In addition, it builds a long lasting positive impression about your business in the minds of customers thereby increasing your sales and brand value. In this post we show various approaches to get publicity at low cost for your small b Read More

Social media has become integral part of our society. No business can survive without having a robust social media marketing strategy. Learn how to implement it here. Read More

Event marketing such as participating in trade shows can provide great benefits to small business. They provide equal, if not more return on investment compared to traditional forms of marketing. This articles explains the challenges and best practices to get the most out of trade shows. Read More

Small businesses face number of constraints resulting from limited resources. However, technology allows them to fight with large competitors on the level playing field. Telephone answering service is one such technology that lets small business owners present professional front without having to h Read More

Real estate is one of the largest expenses for retail businesses. By maximizing the use of floor space small business retailers can increase their sales. This post describes innovative ideas on how to make the best use of floor space available and improve sales per square feet. Read More

Buzz marketing can help small business owners stand out in the crowd and enable them to compete with large companies. This post shows practical ideas to generate buzz for your business. Read More

Both online and offline marketing is required to promote small business and grow sales. This post discusses tools you can use for marketing promotion. Read More

Relocating your business office requires a lot of planning and attention to details. You may have to temporarily close or scale down your operation, which can result in financial loss. In addition, you may overlook many things crucial to the success of your business. Here are 6 tips on how to succe Read More

How do you move past the business idea you have in your head to reality? More important, how do you know that this idea will succeed and will not leave you with agony and angst when it’s all over? Read More

For small business owners it is vital to keep the financial records up-to-date as well as organized so that the business is easy to track and improve. Here are some tips to follow on a weekly basis so that you can better understand the financial status of your business and improve it. Read More