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If you are waiting on a human, for specs, testing, or anything, quit it. Right now. You are wasting your time, killing your productivity, and hemorrhaging your company’s resources. If you need a tester, then get one on the spot, sitting next to the developer, and figure out an automation that works Read More

Using good planning, good judgement, and restraint to keep your digital content from getting out of control. Read More

Gleanster's Ian Michiels shares strategies that should be incorporated into your 2013 marketing plan and how Top Performing organizations approach digital engagement. Read More

What makes an SMB successful? Results of our recent study with Forrester suggest 7 actionable habits that can help any small and medium size business achieve results. In this blog post we look at habit #1: Emphasizing online marketing strategies over offline. Read More

What habits help SMB drive revenue? Find out why successful marketers are focusing on new business leads and lifetime value of their customers over the cost of customer acquisition. Read More

Brand awareness. It’s becoming a more reoccurring topic of discussion instead of a one-off consideration. Learn more about how you can use Google Trends (formally known as Google Insights) to track you brand strength. Read More

Forrester and Act-On Software research how small and medium-sized businesses are adapting their marketing methods in response to the current economic uncertainty. Read More

Lead scoring helps you determine who on your list is most worthy of your time, or of your sales team’s time. Start by looking at demographics, digital behaviors, and qualification questions. Read More

Plan-Do-Check-Act (PDCA) is a 4 step model for carrying our change. What are the steps and how can you use them to help make improvements in your organization? Read More

Fusion holds Twitter hashtag chats as part of our #Optionpass campaign enabling clients to get free consulting advice from our digital subject matter experts. Read More