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Every business messes up. Denying it or playing the blame game only makes matters worse. Here are five steps that can turn mistakes into a net positive for you and your business. Read More

The digital world is changing rapidly with profound implications for how small businesses are found online, in search, on mobile devices and in social media. Here’s my list of today’s 12 key digital trends with the greatest potential impact (follow us @140Main for updates): Read More

Sure, nobody wants to be labeled a Scrooge. But if you’re among the roughly 50% of businesses that still offer traditional yearend bonuses, it might be time to join the 21st century – and try something different in 2013. Read More

BizBest's Silicon Beach shortLIST™ is a hand-picked selection of key players, places, tech, events, organizations and other resources fueling the hotter-than-hot startup scene in Los Angeles dubbed Silicon Beach. Here's the playbook: Read More

What’s the difference between paid, owned and earned media for promoting or advertising a small business? Here's a quick and easy "cheat sheet" for business owners: Read More

Pop quiz: What's more important: What customers say? Or what they actually do? Here's how A/B testing, or "test and learn" marketing, can give your biz a giant boost... Read More

Here are the six things you absolutely must do before launching any new product, service or start-up -- but most business owners and start-up entrepreneurs don't do: Read More

A call to action (CTA) is one of the most critical parts of a marketing message, whether it’s delivered by email, direct mail, on your website, Facebook page or elsewhere. Here's how to create a killer CTA: Read More

Here's a new way to think about marketing a small business: Instead of return on investment (ROI), think return on relationship (ROR) with your customers. Works like this... Read More

Complaint handling defines a small business. Here are my 8 Ways to Deftly Handle Customer Complaints Read More