A marketing list can become a gold mine of potential customers, if you choose the right one. Industry Insights' Allan Ramsay explains how in this series.
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These stories submitted by BuyerZone will be featured BizSugar's homepage
Marketing Lists Help Target the Right Customers
Posted by BuyerZone under MarketingFrom http://www.buyerzone.com 4113 days ago
Google AdWords Enhancing Our Lives? Think Again!
Posted by BuyerZone under AdvertisingFrom http://www.buyerzone.com 4115 days ago
Last week, Google announced the release of "enhanced campaigns," which allows advertisers to simplify campaign management across multiple devices and locations.
Although the enhancements offer a lot of pros, there are some definite cons -- especially if you're a B2B business. Read More
Although the enhancements offer a lot of pros, there are some definite cons -- especially if you're a B2B business. Read More
Why PPC for B2B Is Still Alive
Posted by BuyerZone under AdvertisingFrom http://www.buyerzone.com 4122 days ago
There is no question that Google controls the PPC landscape with an estimated 60+% of the market. That said, if you plan to have a B2B business with any online presence, I believe that advertising on Google Search through PPC is a must.
There is, however, a difference between having a presence a Read More
There is, however, a difference between having a presence a Read More
Utilizing Cross Department Functionality to Create the Best B2B Content for Users
Posted by BuyerZone under MarketingFrom http://www.buyerzone.com 4126 days ago
Something that's changed in the world of online marketing is how content on websites is not only written, but the intent for that content.
dylan_mazeika.jpg
Not too long ago websites had countless articles that tried keyword mapping to drive traffic for every possible related keyword. Now, if y Read More
dylan_mazeika.jpg
Not too long ago websites had countless articles that tried keyword mapping to drive traffic for every possible related keyword. Now, if y Read More
Stay Focused On the Customer Experience
Posted by BuyerZone under MarketingFrom http://www.buyerzone.com 4129 days ago
In the Best of BuyerZone: The End of the Year Edition, CB Whittemore explained that businesses need to focus on the "customer experience," both online and in store. You know you should stay focused on the customer experience but do you know how to? The following are two places to start:
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Employee Evaluation Tips for Retailers
Posted by BuyerZone under Self-DevelopmentFrom http://www.buyerzone.com 4130 days ago
After the holidays is when retailers need to plan for the next shopping season, including staffing. Industry Insights Tina Praino offers evaluation tips.
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How well do you know your email list?
Posted by BuyerZone under MarketingFrom http://www.buyerzone.com 4133 days ago
While there are countless ways to clean and optimize your email list, valuing user engagement over the size of your list is the best strategy for your future email marketing endeavors. Find out what else is important.
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The Industrial Energy Management Software Model
Posted by BuyerZone under StrategyFrom http://www.buyerzone.com 4134 days ago
Industry Insights' Matthew Littlefield explains why executives should take an operational excellence approach to Industrial Energy Management (IEM).
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How Retailers Can Adapt to M-Commerce
Posted by BuyerZone under MarketingFrom http://bit.ly 4136 days ago
It's important for retailers to adapt their strategy to accommodate mobile shopping. Industry Insights' Joe Keenan explains m-commerce best practices.
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Optimizing Your Lead Capture Forms
Posted by BuyerZone under MarketingFrom http://www.buyerzone.com 4140 days ago
We recently conducted some research amongst our B2B lead buyers and asked a question specifically about the importance of common form fields.
We were curious just how vital collecting information like name, email address, phone number, company size, etc. are to companies these days knowing that Read More
We were curious just how vital collecting information like name, email address, phone number, company size, etc. are to companies these days knowing that Read More
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