Last summer, I took a closer look at the rapidly increasing presence of mobile in online lead gen and mentioned that the BuyerZone team was hard at work optimizing our lead forms for mobile devices.
I'd like to share a few aspects of our latest mobile release in hopes that you'll find some of ou
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A few best practices for mobile lead gen
Posted by BuyerZone under Online MarketingFrom http://www.buyerzone.com 4148 days ago
Competitive Retail Developments to Watch in 2013
Posted by BuyerZone under ManagementFrom http://www.buyerzone.com 4150 days ago
Industry Insights' Gilon Miller explains which 2012 retail trends will continue to develop in 2013 and how retailers can stay competitive.
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Best Blogs & Sites of 2012 - Best of BuyerZone: The End of the Year Edition
Posted by BuyerZone under Success StoriesFrom http://www.buyerzone.com 4155 days ago
BuyerZone lists the 12 best blogs of 2012. Find out which blogs made the list and see what trends bloggers predict for 2013 in their respective niche.
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Training for Today's Business Security Standards
Posted by BuyerZone under Human ResourcesFrom http://www.buyerzone.com 4157 days ago
As companies continue to rely on technology, security risks greatly increase. Industry Insights' columnist David Cullen explains how proper training can help.
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Retail Trends to Be Aware of In 2013
Posted by BuyerZone under StrategyFrom http://www.buyerzone.com 4164 days ago
The 2012 holiday shopping season is over but now retailers need to prepare for 2013. Industry Insights' Joe Keenan lists 4 trends retailers should know about.
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Buyers Share Their Secrets: Part 3
Posted by BuyerZone under MarketingFrom http://www.buyerzone.com 4172 days ago
In our final installment, we unravel another key tidbit:Do The Easy Stuff Right.
What do we learn from this?
The majority of buyers really want basic information about your product or service. There is a tendency to get fancy with the types of collateral and information we might provide as m Read More
What do we learn from this?
The majority of buyers really want basic information about your product or service. There is a tendency to get fancy with the types of collateral and information we might provide as m Read More
Combining Google Analytics & Your Sales Funnel to Create the Perfect Lead Gen Formula
Posted by BuyerZone under StrategyFrom http://www.buyerzone.com 4176 days ago
It is easy to determine valuable metrics of an e-commerce site, where everything can be measured by whether or not a visitor bought something. You can break everything down by revenue. But for a B2B site focused on lead generation, the crystal ball becomes much foggier.
So how do you turn that j Read More
So how do you turn that j Read More
Social Strategy Part 2: Organize Your Social Media Team
Posted by BuyerZone under MarketingFrom http://www.buyerzone.com 4178 days ago
Last week I wrote about your social strategy and the importance of analyzing what works and what doesn't. In this post, I want to offer you some tips on creating your "perfect" social media team, and how to keep it organized - an essential part of any social strategy.
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Buyers Share Their Secrets: Part 2
Posted by BuyerZone under MarketingFrom http://www.buyerzone.com 4179 days ago
Two weeks ago, I posted about the first secret from our recent survey: first impressions matter. Today, we're revealing secret #2: your product literature/collateral is super important. In fact, 69% of the businesses we surveyed said product literature was most helpful when researching a new purcha
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How to Create a Social Media Strategy for 2013
Posted by BuyerZone under Social MediaFrom http://www.buyerzone.com 4185 days ago
December is all about "project planning" for the new year. You're planning content projects, marketing campaigns, sales goals etc, but have you gotten around to planning your social media strategy for 2013?
If not, you need to.
Planning a social strategy is a bit tougher than one might think. Read More
If not, you need to.
Planning a social strategy is a bit tougher than one might think. Read More
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