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Google Conversion Optimizer analyzes your historical data (and a number of other factors) to predict the likelihood that your ad will lead to a conversion. The goal of Conversion Optimizer is to get the most conversions given your Max CPA (the most you are willing to pay for each conversion) or Tar Read More

Creating a buyer-focused content strategy needs information on your buyer, but more importantly, the concerns that exist in the purchase of that product. Dylan Mazeika from BuyerZone's content team explains steps to combine the information you know about your customers, with the product information Read More

As we explained in the beginning of the year, providing excellent customer care service is crucial for your company’s reputation. Although the tips we provided in that post may be applied to both B2B and B2C customer care teams, there are three VERY important things that should NOT be interchangeab Read More

Between closing sales and working with our great network of suppliers, BuyerZone’s sales team can be found with their noses in the books. The team regularly reads sales, marketing and lead generation books to stay up-to-date on industry trends and tactics.

This past month, they read Getting to Y Read More

You work so hard to put together a compelling email campaign. You have your list set up, your HTML just right, and you’re ready to hit send. But, there’s one critical step that can’t be overlooked – the preheader. Read More

This spring, the entire company pitched in to help redesign the BuyerZone website. It was an “all hands on deck” project and we are very happy with the result. The primary goal of the redesign was to improve the user’s experience and provide more functional navigation around the site.

During thi Read More

When creating your B2B PPC campaigns, the way you use keyword match types can drastically impact your performance and ROI goals. In particular, how broad match is utilized can make or break your campaigns. Read More

While mobile technology has made business operations easier, it has also opened the door to security concerns. BuyerZone's Industry Insights security expert explains which areas of the business to prioritize. Read More

Thanks to attendance software packages, tracking the hours your employees spend on the job isn't the tedious chore that it once was. With plenty of features and functions, time and attendance programs help you keep labor costs down and increase staff productivity

Compare popular packages and le Read More

The quality of retail jobs has declined due to technology and e-commerce trends. Our retail expert explains how keeping employees happy benefits business. Read More