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International salespeople learn to develop cultural skills to evaluate when and how to deliver information and explanations to different cultures. In international sales, salespeople do not simply explain things, they also get people to want to listen to them. They rely on strong cross-cultural communication skills. Read More

Cultural differences usually create negative reactions. When we do not understand these differences, they become trust and credibility barriers and can even end sales discussions. Everyone prefers to do business with people they like. Here are the two sides you need to look at. Read More

A key sales best practice is thorough preparation. In international sales there are additional reasons why preparation is critical. These reasons are because of cross-cultural differences and the extra explanations you need to make. Read More

When cross-cultural challenges effect international sales, remember that we all respond to stories. When prospective clients hear a story where they can identify themselves, this usually brings questions to the surface and opens the dialog. Read More

Cross-cultural communication barriers can impact international sales. One best practice is to invest in a glossary. A good glossary builds credibility and trust. Read More

Top sales experts share their secrets to improve your sales skills. Read More