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At this point in the game, every organization should have a mobile-optimized website—especially when you consider that the mobile Web will only become more prevalent in the next few years. Need more proof you should take action immediately to make your website more mobile friendly? Look no further. Read More

Google has made a significant change in the name of consumer privacy that is throwing a wrench into traditional SEO efforts. Here's the scoop on this new change from Google and how it will affect your search engine optimization (SEO) moving forward. Read More

For years, marketers have been theorizing about the best times to post on Facebook. With recent changes to Facebook Insights, Zuckerberg and crew have finally given us the answer. Here's how to use Facebook Insights to reach the greatest number of followers on any given day. Read More

Find out what major summer movies releases marketed their way to box office glory and what flicks failed to create the impression they were worth the price of admission. Read More

We’ve identified a handful of essential elements far too many nonprofit websites are missing. If your nonprofit organization’s website is lacking these imperative elements, make it a point to add them immediately. Read More

Recently, Yahoo snagged some headlines by updating their iconic logo—opening up the conversation about the value of logo redesigns for brands. Here are some answers to the essential questions of when, why and how you should give your logo a reboot. Read More

Peer-to-peer marketing is an incredibly powerful strategy for expanding your customer reach and increasing your brand recognition. But you have to do it right. Here are the top DON’Ts of peer-to-peer marketing, along with the corresponding DOs for a successful campaign. Read More

A new study reveals baby boomers have become the dominant source of donations to nonprofits. So how can organizations work to better engage and connect with this essential generation? We delve into some stats that will help provide answers to those questions. Read More

While the online world is crowded with potential leads, it’s also crowded with competing organizations. By following these essential tips, you can craft a lead generation website that will resonate with consumers—and give you a leg up over the competition. Read More

These are the two social media sites that have become the most important for brands. If you’re only going to focus your organization’s social marketing on a couple of sites, make them these two. Here are a few reasons why and some suggestions for using these two social sites for maximum success. Read More