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For nonprofit organizations, there’s a great online marketing opportunity you may not know about. It’s sitting there like a present, wrapped up and waiting to be opened. If you look at the tag, you’ll find this gift comes from one of the Web’s biggest names: Google. What is this mysterious bounty? Read More

The Internet has changed everything for charities, philanthropies and nonprofits. Social media, in particular, has impacted the way donors share, influence and give. Here are some statistics showing how social media can be a huge advantage when used effectively for nonprofit fundraising. Read More

Are you trying to unlock the mystery of paid search? Here's a basic primer on paid search—what it is, how it functions, and how it can benefit your business. If you’re exploring the possibility of testing paid search, this will give you some insight into whether or not paid search will work for you Read More

You gotta love Super Bowl Sunday. It’s the one day of the year when people actually look forward to watching commercials instead of fast-forwarding them. Here are a handful of picks for the good, the bad and the ugly from this year’s Super Bowl marketing. Read More

While more businesses and nonprofits have embraced and adopted data-driven marketing, the sheer amount of customer information (data) available remains a challenge. A new report shows where companies are currently at when it comes to data marketing based on results from a survey of over 700 of the Read More

In our jam-packed landscape, it’s difficult to find an open space or quiet moment to connect with consumers. That’s why you have to carve out a space and compel people to push all the noise aside. In frontier terms: You have to wrangle them in. Here are three key ways to do just that. Read More

Content Marketing. It’s a buzzword thrown around a lot these days. But what does it really mean? Here's a quick primer on the goals of content marketing, along with a simple blueprint for using the "big three" online content resources to better engage your target audience. Read More

For nonprofit organizations, few resources provide more value than volunteers. In 2011, 64.3 million Americans volunteered at charities providing 7.9 billion hours of service valued at $171 billion. Today we look at key pieces of data about volunteering in America and provide tips on how nonprofits Read More

The new "Structuring a Social Media Team" report provides some interesting insights into how organizations are approaching social media. Today, we look at a sampling of stats from the report that paint a picture of how and why organizations are executing their social media efforts. Read More

When it comes to online fundraising, creativity can pay for nonprofit organizations. Here are a trio of innovative fundraising efforts from nonprofits that clicked with donors in 2012. Read More