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Too many organizations today do not optimize their online forms, and it discourages and decreases completions and submissions. Here are some practical tips for improving the effectiveness of your online forms you can put to work on your website today. Read More

Nonprofits raised an average of $612 in online donations for every 1,000 website visitors in 2014. See more digital marketing benchmarks from last year. Read More

Is your website mobile-friendly? For the past several years, that question has taken on increasing importance as more people engage with websites via smartphones and tablets. But thanks to a new change from Google that question has become more important than ever. Read More

Gillette, the men's razor company, recently released a cross-promotional #marketing effort that ties in characters from the upcoming "Avengers: Age of Ultron". Does this video successful excite and engage its target audience? Read More

Disney does a pretty cool thing where it customizes its iconic logo before many of its movies. This practice has some key branding benefits, including setting the tone for the movie to come. Here are six of our favorite customized versions of the Disney movie logo. Read More

87% of marketers today consider data the most underutilized asset in marketing (compared to 46% in 2013). See more survey findings from over 1,500 marketing executives revealing the current value, application and challenges of data-driven marketing. Read More

In honor of the end of March Madness and the crowning of college basketball’s national champion, we decided to create our own bracket featuring some unusual marketing efforts from fast-food brands over the past month. Find out which one came out on top. Read More

As a copywriter, I get asked a lot of questions about the “right way” to do things in regards to punctuation, grammar and style. My answer to many of these questions is generally the same: It’s not so much what you do as how you do it. Read More

It’s not very difficult to start implementing a more personalized approach to email marketing. All you need is a little planning and you’ll be on your way to increased response rates. Read More

Whether you’re searching for a giant forest-dwelling ape or trying to find the right message to connect with potential customers, effective tracking is essential to success. Here’s one example of a typical online advertising campaign and how you can implement tracking. Read More